DC Breeze

The DC Breeze, an AUDL organization sought a bold and edgy new logo design to enhance their brand presence. The project primarily focused on developing a fresh and distinctive logo and icon, as well as incorporating them into a typographical design. In addition, the project encompassed creating swag designs for t-shirts, hooded sweatshirts, beanies, and baseball caps, featuring variations of the logo and design.

The design team set out to create a logo that captured the team's dynamic and energetic spirit. The new logo exuded a sense of power and excitement, reflecting the intensity of ultimate frisbee. The accompanying icon, crafted to be visually striking and recognizable, served as a versatile element for various branding applications.

To integrate the new logo seamlessly, a typographical design was developed that incorporated the icon. This ensured that the logo and typography worked harmoniously, presenting a cohesive visual identity for the DC Breeze.

Expanding the brand beyond the logo, the design team also created swag designs for t-shirts, hooded sweatshirts, beanies, and baseball caps. These designs featured different variations of the logo and design, providing fans and supporters with stylish and eye-catching merchandise options.

Additionally, a Step & Repeat banner was designed, serving as an engaging backdrop for team events and promotional activities. Furthermore, a sponsorship pitch deck was created to showcase the team's branding and attract potential partners and sponsors.

With the completion of this logo redesign project, the DC Breeze now boasts a visually compelling and cohesive brand identity. The new logo, icon, typographical design, swag designs, Step & Repeat banner, and sponsorship pitch deck collectively represent the team's edgy and energetic persona, leaving a lasting impression on fans and sponsors alike.