With the new technology of color-printing, artists and designers are able to develop their designs in a more “loose style". They began to play with colors and contrast more. One of the movements that has enhanced technology in the design industry is Sachplatkat. Sachplakat (or also known as Object Poster) was found in Germany in the 1900s. From Sachplakat, in 1906, Lucian Bernhard and his iconic Priester poster became a hallmark of the emerging Plakatstil (poster style).
Lucian Bernhard, Priester Match Poster, 1906
Although sometimes they are mistaken for one another, Sachplakat and Plakatstil carry different characteristics in their designs. Objects' in Sachplakat's art usually have a hyper-realistic look against a simple background. Sachplakat sometimes gives the viewers a thriller feeling for its bold colored object. Compared to Sachplakat, Plakatstil carries its image in a way more poster-like look. Object's shapes in Plakatstil's art are simplified. While Sachplakat’s focus is on the objects, Plakatstil’s focus is on typography. Combining with the lettering, Plakatstil presents a flat and somewhat “comic-ish" imagery.
Niklaus Stoecklin, Bi-Oro (with sunglasses), 1941
Tom Eckersley, Prevent Loose Heads Inspect Daily, 1947