Exhibitions can be a fantastic way to get your business in front of thousands of potential new clients, but it’s easy to feel lost in a sea of similar vendors. Follow these design tips for creating an exhibition booth that will keep clients intrigued long after they pass through.
Bring Nature Inside
Exhibitions are often held in large conference rooms that can feel cold, barren, and painfully beige. Attendees are dying to see some life, so try incorporating touches of nature (whether faux or not). Hanging vines, grass flooring, and trees offering shade from the fluorescents are naturally inviting to any passerby.
It doesn’t matter what’s trendy, or even what’s attention-grabbing – what matters is that attendees walk away with the emotion that your business conveys. Drive home a sense of coziness and community if you’re a local artisanal grocer, or for a development company, make sure attendees leave with a sense of wonder for the world growing around them.
Consider Your Audience
Never forget the importance of target markets, and in this case, it’s pre-selected for you. Consider the demographics of attendees, including industry, age, career level, and residence. All of these factors can help direct you when designing your booth.
Still need help with a jaw-dropping exhibition booth? Reach out to the DHM team today for a free consultation.