Long & Foster's goal was to improve brand recognition, streamline the marketing process for agents, and increase initiatives within the community and with Long & Foster agents. DHM developed a four-phase rebranding program and timeline to ensure the accomplishment of these goals.

• New & unified branding: redesigned logos, tagline, graphics, and style templates

• Online storefront for custom print materials & personal branding

• Giving Back initiatives & fundraisers

• Agent initiatives

• Regional marketing strategy