WHY STORYTELLING IS IMPORTANT AND HOW TO MAKE IT VISUAL
JUNE 9, 2020
The point of a website should be to create a journey of who the company is, what it does and why the audience should care - all in a clear and understandable way.
A website should be more than just a professional page with information – it is a representation of the overall brand. This determines the perception that people have on your business/company.
Websites are designed to help attract customers through using SEO. For example, if you’re targeting a younger generation, having key words that are trending help your key audience find you.
Each demographic will have different wants, but SEO and easy navigation should help to tell your company’s story to a specific group of individuals.
Good story ideas are positive reviews from clients, sourcing for products to create trust and transparency and showing the story behind why the company started in the first place. All help to create a sense of personalization and an emotional connection with the reader for a deeper attachment.
CREATE A CONVERSATION
Allow for conversation! Have an email or FAQ portion where customers can ask questions/ express concerns. If you have a review section, answer the reviews given and actively try to gain the best customer relations possible.
Remember that repeat business is far cheaper than drawing in new customers, so by creating a positive experience that feels personal for every visitor, there will be more of a reason for them to come back.
Now naturally you can’t appeal to everyone’s wants, but by paying attention to clicks per link, what ads drive more people to the website and looking at the trends within the current market, you can tailor your website to create a more personal feel for your audience.
Paying attention to the statistics also allows for change based on what’s working and what isn’t. Don't be afraid to adapt or change something that isn't successful!
COMMIT TO COHESION
Have you ever see a website and become confused about what they’re even selling? It’s because it’s hard to navigate and most likely doesn’t fully connect together.
Make sure you know your company’s colors and follow them so that it’s all organized and more recognizable.
If you post photos, make sure you post captions relate to the photo. If it doesn’t relate, then it can detract from the overall story and goal of the company.
Lastly, make sure everything follows the brand and the values of the company to ensure transparency and to build trust so that customers return.
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