How to Use Instagram Stories to Grow Your Engagement

Curious about how to boost your reader engagement through Instagram stories? Here are a few tips and tricks on how to post effectively!


If you're not using Instagram stories to help boost your business, then you might be missing out on a huge opportunity to connect with your key audience. Stories are a great way to drive sales and build brand awareness!


Ideally, you'd want to share consistently - meaning sharing a story in the morning, evening and night. This allows for your followers to see your content, but not be bombarded or overwhelmed. With over 500 million daily users, Instagram is a great way to build stronger connections with potential customers and keep old ones!


Right now, consumers are starting to want and expect more of an authentic connection, and this is one of the best ways to do it. Stories have a lot of fun and practical features that help to encourage audience engagement, such as one click polls, response posts and emoji stickers.


There is also an increasing amount of games that can be played for users to be able to try something new - often times adding a comedic component and making consumers feel closer to brands.


While posting on Instagram regularly is great, stories are a 24-hour post that can be done more frequently.


Poll stickers are a great way to engage with audiences and allow for them to respond. Ranging from if you're asking for opinions on clothing to whether or not you should buy a household item, it's a very effective way to create a larger sense of community on the platform.


Brands can use this an as opportunity to ask their audience for their opinions on colors and products they prefer to tailor items to their consumers.


Question stickers are widely used and are great when asking for customer feedback or opinions. They're also a fun way to engage in a Q&A session - then you can answer via DMs or with another story post!


This is a super easy way to create active engagement and maintain followers. You can also gauge what they're into and make posts directly to them.


Going live is another great tool that Instagram has. Live videos can range from a multitude of topics, such as just showing your audience your day or sharing your fitness routine.


Pro Tip: Going live activates a notification to your followers that tells them that you're going live. You can also answer questions in real time - which is great for a product launch.


When going live, check insights to ensure that enough of your followers are currently on Instagram. This way, you can appeal to the biggest audience possible.


In order to get the most people looking at posts and stories, make sure you add your location and hashtags that are relevant so that you attract a larger audience!


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