When marketing your business on social media, trends have shown it is becoming less about being "perfect" and more about authenticity. Audiences, especially prospective clients, are more likely to take an interest if they see something they can engage with. In other words, showing that you are reliable and genuine can help build up a unique picture of your brand and make you more memorable. How you go about this exactly depends on your industry, but here are some suggestions to try out.
Use Storytelling - If you sell a product, share stories about how you make it. Let your audience know what inspires you, where the materials come from, or what goes into your designs. Don't shy away from showcasing the human behind the brand! Bonus points if you use videos.
Ask Questions - Give your audience a chance to share their opinion. An easy way to do this is by saying "What do you think? Let us know in the comments!" after announcing a new product, design, or telling a story as mentioned earlier. Starting a conversation will let audiences feel closer to your brand and give you feedback at the same time. Not only that, but comments will help boosts your post on any social media platform.
Feature your Users/Customers - If a customer leaves a good review or tags you in another post/comment, show your appreciation by mentioning it on your accounts as well! Consistently engaging with your audience on social media is a great way to build authenticity.