Wondering if you're doing enough to market your product to millennials? Here are our top 3 tips for nailing down this marketing demographic.
1. Social Media
It's no secret millennials are hooked on social media, so be sure to maintain your product's presence where young people are looking.
2. Focus on Mobile
It doesn't matter how well-designed your ad campaign or product is, if you're not presenting yourself in a mobile-friendly way, you're missing this generation. Make sure your content is optimized for mobile viewing, ensuring all customers see the same great image.
3. Tap into Events
Millennials are all about experiences, so create a marketing event that invigorates the curiosity of young people to check out your product. Events are also very social media-friendly, which allows your guests to do some bonus marketing for you.