Thanks to technology, it’s now easier than ever to spread the word of your small business. However, technology has also reduced our attention spans, which means it’s more crucial than ever that your first impression is a strong one. Here are our tips on creating an engaging, successful website homepage:
Establish Your Brand
Above all else, you want visitors to remember your brand. The homepage is the perfect place to establish who you are as a business, including all logos, taglines, and what it is you offer to clients.
Choose Your Elements Wisely
It doesn’t take an expert graphic designer to know that colors and fonts affect our impressions of companies. Take into account what your line of work is, as well as your logo and tagline. There is a time and place for everything, and your homepage might not be it for neon yellow and heavy script fonts.
With today’s short attention spans, your selection of an image is of utmost importance. Choose an image that is bold, captivating, unique, and of course, brand-consistent. Another option is a short video loop.
Keep it Simple
In the world of Web 2.0, keeping homepages simple is paramount. Make information and calls to action easily accessible and immediately present, so that no scrolling or hunting is required. The more effortless you make your visitor’s experience the better.