SEO, or Search Engine Optimization, are those three magic letters that can make all the difference in helping your business grow. However, it can be a bit overwhelming to get started, so here are DHM’s tips for diving into SEO in your marketing campaigns.

Keep your content updated. Dynamic web content will often rank higher on search engines, bringing more attention to your site.

Don’t change your domain name. Consistency is key, as the age of your URL is a factor in your search ranking.

Double check to make sure your site is indexed with all major search engine. While many will automatically index you, you should definitely check to make sure you’re covered on all platforms.

Add keywords to your images. Be sure to use words that relate to your site topic in the image title, description, and even file name.

Make sure your site is running quickly. Load times are extremely important, so eliminate the non-essentials, such as high-res images, flash graphics, and music.