Usually in building a brand, we’ve been told to have a specific target market. However, narrowing your market too much could result in missed sales; if a product is marketed towards a niche, it could have trouble widening its appeal in the long-run.

We’re quickly getting into an era where a person’s age is becoming trivial - especially since the boom of technology. It’s more relevant to try to market across multiple age groups with a product that speaks across generations.

All in all, when creating a brand, take an inclusive approach to the design for easy use and market it for the ageless generation!