Whether you’re job hunting or recruiting potential employees, LinkedIn has become the most important tool in increasing visibility. It expands detailed information about you past your resume. The material that you choose to put on your LinkedIn bio should differentiate you from others and make people want to build a connection with you.
First, you need to consider your audience and what you want them to know about you. Take advantage of your headline as an ‘elevator pitch’. List, not only your accomplishments, but your character and passions. Make sure to be as authentic and inspirational as possible. More importantly, write in the 1st person- it creates a personal conversation with your reader. Be sure to display work samples to prove your skills.
Finally - get endorsed for your skills and stay active on the site.