top of page

Your Loyal Clients

One of the biggest concerns for new consumers is trusting a company’s product or service. Client testimonials are a great way to earn a potential customer’s trust. Your past clients can become your best marketing tool in establishing validity. A good, believable testimonial can bring a great return of investment.

Firstly- you get to be picky about which testimonials get to make it on your website. Choose testimonials that address your company by name or are specific to a product/service.

Client testimonials have to match your intended demographic. You shouldn’t post testimonials that are too generic or post just for the sake of it- this can deter customers’ trust.

The location of testimonials on your website is important as well. Two locations that experts have found to be a great conversion is on the product/services page or on the website’s sidebar.

You can also consider video testimonials because sometimes written testimonials can come off as dispassionate.

Get creative!

11 views0 comments

Recent Posts

See All
bottom of page