Companies seem to advertise a lot more on social media these days. From beauty products to a variety of services, social media pop-up promotions and advertisements are everywhere. To draw the most business from social media, you have to focus on either “likes” or consumers. Pay attention to the demographic of consumers on your followers list and understand their individual experience with internet buying. Brands have progressed through consumer engagement and curated content on social media. Small business or startups can take advantage of social media to introduce their brands. In general, social media content and advertisements have to reflect your bigger business objectives.