Since technology has burst onto the scene - everything has gone digital. From online shopping to advertisements, it seems that marketing through direct-mail is ineffective. However, statistics have shown that print ads have been favorable among consumers, specifically when making a purchase decision.
Why? Consumers often find that ads in digital form - whether it’s on social media or embedded into YouTube videos - can make them lose trust or interest. Computer or mobile marketing tends to be oversaturated and consumers tend to overlook or “skip” advertisements.
Storytelling is an effective approach that favors in print media. The key strength that has kept print marketing alive is transparency and honesty.